So here I am again, back from the holidays well-rested to continue my work at Carat Media. The familiar sight of the office greeted me as unchanged, a tranquil familiarity that really settled me back down into beginning the internship once again and while much of it I was already acquainted with, there were some differences.
The first task was very familiar, to complete a keyword list for a client with whom I have become very knowledgable of in my time there, this week's list focusing on birdseed for different species of domesticated birds. Whether it was a Budgerigar, a Cockatiel or merely a farm-variety fowl, I had to create keyword groups from all the different products listed and associate them via the species into which our feathered friends fell. This was done in the first couple of hours without much hassle, the list also using the latest offers as a keyword group (in total, about 400 rows.)
The next task however took me back to week 11 where I helped compete a PowerPoint for a client to advertise our use of Facebook as a viable marketing tool. This task was similar, with the first part focusing on identifying the key benefits to using Facebook, Twitter and LinkedIn as marketing tools, while the latter part of the task revolved around putting it all together into a PowerPoint (3 slides long) in order to demonstrate the advantages as creatively as possible.
I really don't think I'm great at creative execution on PP,
but hopefully it gets the message across
The slides will be relayed to the guys upstairs later in the week for them to modify and standardise so that they really are worthy of being presented to clients, but the meat of the slides is already there so hopefully it will serve us well in the future.
The final task was a bit of a pain to complete since Excel was running a little slow and in the end I didn't manage to finish it, though I will next week. A client's campaigns needed evaluating; that's the Contextual campaigns and Remarketing campaigns with -obviously- different standards set for each one due to their intentions (Remarketing focusing on customers who have visited the site and is therefore more targeted than the Contextual material, for instance,) which didn't do much to make the task any harder, only a little more time-consuming. Needless to say, the campaigns were of several different categories e.g. the contextual side of the strategy had around five separate campaigns for different product categories, which I sorted easily in Excel through grouping them all together into a single item, which made the task much easier to get to grips with. There were three spreadsheets in total: a Keyword report, an Ad Group report and a Placement report, the main differences between them being in the evaluation of keywords, ad groups and website placements for creatives, respectively. The performance wasn't brilliant but with the tweaks that I've highlighted I hope it can be improved once it's been fully analysed in the coming weeks.
Without further delay I'll bid you goodbye until next week, where I complete this task and may hopefully engage in brand new ones to test my limits in those areas. Thanks for reading!
No comments:
Post a Comment