Marketing: Book Recommendations (Scholastic Purposes)

BASICS:

Brassington, F. & Pettitt, S. (2006) Principles of Marketing
Jobber, D. (2010) Principles & Practice of Marketing
Baines, P., Fill, C. & Page, K. (2010) Marketing 
Yeshin, T. (2005) Advertising
Chaffey, D. & Smith P. R. (2008) eMarketing eXcellence (very good for digital basics combined with more traditional models; also goods for more practical purposes and not just academic)
Blythe, J. (2009) Principles & Practice of Marketing 

ETHICS & PROFESSIONAL DEVELOPMENT:

Cottrell, S. (2008) Study Skills Handbook
Cottrell, S. (2010) Skills for Success
Chryssides, G. & Kaler J. (1996) Essentials of Business Ethics
Klein, N. (2000) No Logo
Bakan, J. (2005) The Corporation: The Pathological Pursuit of Profit & Power 
Rampton, S. & Stauber, J. (1995) Toxic Sludge is Good for You (mainly focuses on PR rather than marketing but a good read nevertheless)

COMMUNICATION THEORY:

Kitchen, P. J. (1999) Marketing Communications: Principles & Practices
Windahl, S., Signitzer, B & Olsen, J. T. (2008) Using Communication Theory: An Introduction to Planned Communication
Fill, C. (2006) Marketing Communication: Engagement, Strategies & Practice
Pickton, D. & Broderick, A. (2004) Integrated Marketing Communications

DIGITAL SOURCES & JOURNALS:

For news and more quickly-updated sources, the following hyperlinks will provide access to some very good journals and trade press

Marketing Magazine (UK) http://www.marketingmagazine.co.uk
PR Week http://www.prweek.com/uk/
The Grocer http://www.thegrocer.co.uk
Design Week http://www.designweek.co.uk
Chartered institute of Marketing (CIM) http://www.cim.co.uk/Home.aspx
Mashable http://mashable.com (especially good for social media research)
eConsultancy http://econsultancy.com/uk
Advertising Age http://adage.com
Forrester Research http://www.forrester.com/home/ (good for digital)

*The best database for journals is -in my opinion- Emerald; this will be invaluable if you have an institutional subscription e.g. from a university etc. http://www.emeraldinsight.com/index.htm?PHPSESSID=grl7dhksdql83oq54o52egv207